At NAMIC Claims Conference 2024 in Denver, John Cottongim joined PLRB President and CEO, Bryan Falchuk to talk about, "Navigating the AI Future of Claims and Effectively Deploying Generative AI.”
In this session, Bryan and John tag-teamed the topic of AI for claims, with Bryan discussing the insurance business context for AI: ethics, transparency, bias in data, and the technology’s vast potential to revolutionize insurance.
John followed up to explain how AI for claims processing is working in the here and now. Some highlights:
- AI’s value is in how it will augment, not eradicate human expertise – automation will take care of repetitive tasks, freeing people for critical decision-making.
- Collaborative efforts between tech and insurance professionals are vital for creating superior systems in the future.
- “[AI] isn't just promising, it's delivering.”

Artificial Intelligence meets real value
Elsewhere at NAMIC Claims Conference 2024, generative AI emerged as the hot-button topic.
From major global carriers to regional mutuals, enthusiasm for AI among attendees, exhibitors and presenters reflected a broader recognition of the technology’s potential not only to make people better at solving claims processing challenges, but to redefine customer service and operational excellence. Maybe Denver’s high altitude got to us, but you could practically feel the discussion about AI shifting from process (“business technological transformation”) to results – how an increasing number of insurance businesses are creating value using AI right now.
Over at our booth, the buzz was all about Roxanne, the Digital Claims Assistant, powered by our proprietary Generative AI Model for Insurance, InsurGPT ™. If you weren’t able to spend time with us at NAMIC Claims Conference 2024, or you want to see our AI capabilities, we invite you to schedule a demo tailored to your specific use case.
It was great connecting with everybody at NAMIC.


