Privacy Policy
Last Updated: June 5, 2026
This website is operated by Roots Automation, Inc. (referred to as “Bevaya,” “we,” or “us”). This Privacy Policy governs your access to and use of the Bevaya located at https://www.bevaya.ai [DG2.1]as well as any other websites, platforms, or services owned, controlled, or offered by Bevaya now or in the future (collectively, the “Services”). The terms “you” or “User” refer to any individual who accesses, browses, uses, or submits information through the Services.
This Privacy Policy describes the types of information we collect, how we use that information, and the circumstances under which it may be disclosed. We process Personal Information only as described in this Privacy Policy.
By accessing or using the Services, or by otherwise providing information to Bevaya, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein. If you do not agree with this Privacy Policy, you should not access or use the Services or provide information to Bevaya.
- INFORMATION WE COLLECT
- Where we have an arrangement in place with an enterprise customer who is encouraging you to use our Services, we operate in the capacity of a processor or a service provider. Our enterprise customer will be deemed the controller or covered business (under applicable laws) which controls such customer data.
We obtain and process your Personal Information only on behalf of and at the instructions of our enterprise customers in accordance with a data processing addendum and/or other agreements. The enterprise customer is the entity that solely determines the purposes and means for which the Personal Information is processed. If you have questions about how enterprise customers handle your Personal Information, please refer to their privacy policies and contact them directly.
(a) Personal Information
Personal Data or Personal Information is any identifying information that specifically identifies you or, when combined with other information we have, can be used to identify you, such as your name in combination with another identifier, such as date of birth, postal address, email address, telephone number, or government-issued identification number. Personal Data or Personal Information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data. The specific definition of Personal Data or Personal Information varies from one jurisdiction to another.
Types of Information. Through the Services, we may collect information that can identify you or your company when you voluntarily submit it to us, schedule a demo, fill out our “Contact Us” webform, log in or sign in, explore partner opportunities, register for our webinars or events, or otherwise access or use our Services. The categories of Personal Information we collect include:
• Identifiers, such as a real name, unique personal identifier, zip code, online identifier, IP address, email address, or account name
• Personal information categories such as a name, age, gender, telephone number or email address
• Commercial information, such as records of products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
• Payment Data, such as billing information
• Internet or other similar network activity, such as browsing history or information on a user’s interaction with a website or application
• Professional or employment-related information, such as job title when you reach out to us for interest in job opportunities and/or apply to openings or signup for a demo
• Education Information, such as education history or level of education when you apply to open positions
• Geolocation information
• Inferences drawn from other Personal Information, such as profile information reflecting a person’s preferences or determining business contacts visiting our website
(b) Non-Personal Information
We may automatically collect and store certain Personal Information about how the Services are accessed and used. Such information may include, without limitation:
• Device Information. Information about the device used to access the Services, such as device type, unique device identifiers, IP address, operating system, browser type, and related technical details.
• Usage Information. Information about your interactions with the Services, including access times, pages viewed, traffic data, logs, and other activity or usage patterns. We and our analytics and service providers may analyze such interactions across multiple devices and associate activity that appears to relate to the same User or household.
• Location Information. Where enabled, we may collect general location information associated [CP4.1][CP4.2][DG4.3]with your device. You may control whether location information is collected through your device settings. If location information is disabled, certain features or functionality of the Services may be limited or unavailable.
This information is used for operational, analytical, and service improvement purposes and is processed in accordance with this Privacy Policy.
2. INFORMATION COLLECTION TECHNOLOGIES
We use certain automated technologies to collect information about your interactions with the Services, including the following:
(a) Cookies and Similar Technologies. We may use cookies and similar technologies to personalize your experience and recognize your browser or device. Cookies are small text files placed on your device by a website. When you first visit the Services, a cookie notice will be presented giving you the option to decline non-essential cookies and tracking technologies. The categories of cookies we use are:
• Essential cookies are necessary for the Services to function. If you refuse them, you will not be able to use the Services, as the Services will not function properly without them.
• Functionality cookies help us enhance the performance and functionality of our Services to remember your choices, setting, or preferences from one visit to the next. These are not necessary for your use. Still, certain functions or features may become unavailable if you refuse them.
• Analytics & Performance cookies collect information about your use of our Services, including which pages you visit, and whether you experience any errors. These cookies do not collect any personally identifiable information. The information collected is only used to analyze how the Services is being accessed and used in order for us to improve the Services and your experience using it.
• Advertising and Targeting cookies collect information designed to customize your experience on the Services and other sites, and record information about your visit to the Services, the pages you have visited and the links you have followed, so we can recognize you as a prior visitor to tailor marketing to your interests, display advertisements that may be relevant to you, and measure the effectiveness of our marketing strategies. This information may be shared with third parties for marketing purposes and may be used to track your interactions with the Services and other websites over time.
(b) Web Beacons. The Services and our emails may include web beacons or similar technologies that help us understand usage patterns, measure the effectiveness of communications, and compile aggregate statistics about user engagement.
(c) Pixels. Pixels are small transparent images embedded in a Services, email or ad and may provide information to platforms who may combine your information with other information they have about you. We use pixels to automatically collect information when you visit our Services. These technologies usually track advertising preferences from site to site, and gather data about a users’ browsing habits to improve the user experience. You may seek to block tracking pixels by installing a dedicated browser extension or ad-blocking extension for that purpose or by adjusting your browser privacy settings.
(d) Third-Party Advertising and Analytics Platforms. We may use third-party advertising and analytics providers, including platforms such as HubSpot, Google, that use cookies, pixels, or similar technologies to collect information about your visits to the Services and to serve advertisements on third-party websites, provide interest-based advertising, analytics, or other targeted content. These platforms may receive information about your interactions with the Services. Bevaya does not control these third parties’ data collection practices or how the information they collect is used. These platforms operate independently and process information in accordance with their own privacy policies. If you don’t want Google Analytics to be used in your browser, you can install the “Google Analytics Opt-Out Browser Add-On,” provided by Google. For more information on the privacy practices of HubSpot, please visit https://legal.hubspot.com/privacy-policy.
(e) Mobile Device Identifiers. We may collect information associated with mobile devices used to access the Services, including device identifiers, IP address, browser type, operating system, referring URLs, and general location information. This information helps us understand how users interact with the Services across different devices.
(f) Cross-Device Matching. We may work with third-party partners to analyze interactions across multiple devices and associate activity that appears to relate to the same user or household. This process may involve the transmission of User interaction data to those third-party partners and may use de-identified or aggregated data for analytics or advertising purposes. We do not control how those third-party partners process the data they receive.
The tracking technologies described in this Section 2, other than essential cookies required for the basic operation of the Services, are subject to your opt-out choices in Section 3 below.
3. YOUR DATA COLLECTION CHOICES
We provide you with meaningful choices regarding the collection of your information through the Services. When you first visit the Services, a cookie notice will be presented allowing you to decline non-essential tracking technologies. If you do not optout, you are consenting to such tracking technologies and to have your information transmitted to these third parties. You may also update your preferences at any time using the methods described in this section. Please note that limiting data collection may affect the availability or functionality of certain features of the Services.
(a) Cookie Banner. When you visit the Services, a cookie notice is presented that allows you to decline non-essential cookies and tracking technologies by selecting the decline option. Essential cookies required for the basic operation of the Services cannot be declined. You may update your cookie preferences at any time.
(b) Global Privacy Control. We automatically recognize and honor GPC signals transmitted by your browser or device. If your browser is configured to send a GPC signal, we will treat it as a valid opt-out request for the sale or sharing of your Personal Information without requiring any additional action on your part.
(c) Browser and Device Settings. You may configure your browser or device to refuse or limit cookies or other tracking technologies, or to alert you when such technologies are in use. If you disable or block cookies or similar technologies, portions of the Services may not function properly or may be unavailable.
(d) Location Information. You may choose whether to allow the Services to collect and use location information through your device settings. If you disable location services, certain features of the Services may be limited or unavailable.
(e) Real-Time Transmission of Search or Input Data. When you interact with certain features of the Services, including search bars, chat functions, or other input fields, information you enter may be transmitted in real time to third-party platforms and other analytics and advertising providers integrated into Services. This transmission may occur as you type, before you submit the form or complete your search query. These third parties may receive, process, and retain such information in accordance with their own privacy policies. If you prefer not to have your search terms collected, you can choose not to use such features on our Services. If you have any questions, please contact us at info@bevaya.ai.
(e) Third-Party Advertising Platforms. If you have previously opted in, you may be able to opt out of interest-based advertising and retargeting through the privacy controls offered by third-party advertising platforms. Any such tracking or targeting is governed by the applicable third-party platform's privacy practices, over which we do not have control. Some of the advertisers and service providers that perform advertising-related services for us may participate in the European Interactive Digital Advertising Alliance (“EDAA”), the Digital Advertising Alliance (“DAA”) or the Network Advertising Initiative (“NAI”) . Please see the links below for more information on how to opt out.
• The NAI's opt-out platform: http://www.networkadvertising.org/choices/
• The EDAA's opt-out platform http://www.youronlinechoices.com/
• The DAA's opt-out platform: http://optout.aboutads.info/?c=2&lang=EN
4. DISCLOSURE OF PERSONAL INFORMATION
We may disclose your information with others, as indicated below.
Service Providers
We may share non-individual information, in the aggregate, regarding your online browsing preferences to evaluate our products or allow the service providers with whom we work with to better serve our users.
We may provide Personal Information regarding Users to our service providers or vendors to use on our behalf in providing services to use for reasons such as:
• Initiating direct marketing programs on our behalf,
• Data tracking,
• Maintenance or development of our Services,
• Development of online products, services, or customer service, or new product development,
• Other contracted promotional opportunities provided to our users.
Legal and Compliance
We may also share your Personal Information in connection with government or law enforcement requests or in response to investigations, subpoenas, court orders, or other legal processes to: operate this Services, process any orders or registrations, protect the rights or property of Bevaya, its affiliates, users, and customers, establish or exercise our legal rights or defend against legal claims, or as otherwise required by law.
Business Transfers
We may also disclose your information to a third party as part of reorganization or a sale of the assets of Bevaya, or its subsidiaries or divisions. Any third party to which Bevaya transfers or sells the Services or related assets will have the right to continue to use the Personal Information and other information that you provide to us. In the event of an insolvency, bankruptcy, or receivership, your Personal Information may also be transferred as a business asset.
5. HOW WE USE YOUR INFORMATION
We may use Personal Information and other information collected through the Services for the following purposes:
(a) Service Operation and Administration
Operate, maintain, and improve the Services;
• Provide access to the Services and related content, products, or services you request;
• Communicate with you regarding service-related matters, including administrative messages, updates, security alerts, and support communications;
• Respond to inquiries, requests, and customer feedback;
• Enforce our rights and obligations under applicable agreements, including the Terms and Conditions; and
• Notify you of changes to the Services or related offerings.
(b) Analytics and Business Purposes
• Understand usage trends, audience size, and engagement patterns;
• Perform analytics, research, and internal reporting;
• Evaluate and improve advertising and marketing effectiveness; and
• Provide information that may be relevant to you regarding our Services or business relationships, where permitted by law.
(c) Location-Based Use. Where enabled, we may use location information to tailor content, services, or information based on geographic relevance
(d) Non-Personal Information. We may disclose Non-Personal Information for business and operational purposes, including to:
• Support analytics, research, and service improvement;
• Facilitate advertising, promotional content, or targeted communications;
• Provide information to advertisers, analytics providers, or third-party ad servers; and
• Enable the placement of advertisements on the Services or on third-party websites or applications.
Non-Personal Information does not identify you individually and may be shared without restriction, subject to applicable law.
6. US PRIVACY RIGHTS
(a) General
If you are a resident of a U.S. state that has enacted a consumer privacy law, you may have certain rights regarding your Personal Data depending on your location, subject to applicable limitations and exceptions under law. These rights may include:
• The right to confirm whether we process your Personal Data
• The right to access your Personal Data
• The right to correct inaccuracies in your Personal Data
• The right to request deletion of your Personal Data
• The right to obtain a copy of your Personal Data in a portable and, where technically feasible, readily usable format
• The right to opt out of the processing of Personal Data for purposes of targeted advertising
• The right to opt out of the sale or sharing of Personal Data, if applicable
• The right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects
• The right not to be discriminated against for exercising any privacy rights
We will respond to verified consumer requests within the timeframe required by applicable law, which is generally forty-five (45) days, subject to permitted extensions. We may request additional information to verify your identity before processing a request.
To exercise any applicable privacy right, please contact us at info@bevaya.ai.
(b) Sensitive Personal Data
Where required by applicable law, we will obtain your consent before processing sensitive Personal Data. Sensitive Personal Data may include, where applicable, information relating to precise geolocation.
We do not process sensitive Personal Data for purposes other than those permitted by applicable law, and we limit such processing to what is reasonably necessary and proportionate to provide our Services.
(c) California Privacy Rights
Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes. If you'd like to request more information under the California Shine the Light law, and if you are a California resident, you can contact us using the contact information provided below.
(d) Children’s Privacy (COPPA)
The Services are not directed to or targeted to children under the age of sixteen (16), and Bevaya does not knowingly collect Personal Information from children under sixteen (16).
If we become aware that Personal Information has been collected from a child under sixteen (16) without verifiable parental consent, we will take reasonable steps to promptly delete such information from our records.
Parents or legal guardians who believe that a child under sixteen (16) has provided Personal Information to us may contact us at info@bevaya.ai. We will respond to such requests in accordance with COPPA and applicable law.
7. EU AND UK PRIVACY RIGHTS (GDPR AND UK GDPR)
This section applies only to individuals located in the European Union, European Economic Area, or the United Kingdom where the General Data Protection Regulation or UK GDPR applies.
(a) Lawful Bases for Processing
We process Personal Data only where we have a lawful basis to do so under applicable data protection law. Depending on the circumstances, this may include processing that is necessary to perform a contract with you, to comply with a legal obligation, with your consent, or where we have a legitimate interest that is not overridden by your rights and interests.
(b) Your Rights Under GDPR and UK GDPR
Subject to applicable law, you may have the following rights with respect to your Personal Data:
• The right to access your Personal Data
• The right to correct inaccurate or incomplete Personal Data
• The right to request deletion of your Personal Data
• The right to restrict or object to certain processing
• The right to data portability
• The right to withdraw consent at any time, where processing is based on consent
You also have the right to lodge a complaint with a competent data protection authority.
To exercise any applicable right, please contact us at info@bevaya.ai. We may request additional information to verify your identity before processing a request.
(c) International Data Transfers
Where Personal Data is transferred outside the European Economic Area or the United Kingdom, we implement appropriate safeguards as required by applicable law. These safeguards may include reliance on adequacy decisions issued by the European Commission or the United Kingdom, Standard Contractual Clauses approved by the European Commission, or the UK International Data Transfer Agreement, as applicable.
(d) Supervisory Authorities
Individuals located in the European Union or European Economic Area may lodge a complaint with their local supervisory authority. Individuals located in the United Kingdom may lodge a complaint with the Information Commissioner’s Office.
8. EMAIL COMMUNICATIONS
You have the right to opt-out of marketing communications we send you.
If you no longer want to receive marketing-related emails from us, you can opt-out of receiving such emails by clicking the “unsubscribe” link at the bottom of any marketing email you receive from us. Please be aware that you will continue to receive certain communications from us that are necessary for our services. If you are having difficulty unsubscribing from our marketing emails using the above method, please contact us directly by email at info@bevaya.ai.
9. SECURITY AND DATA RETENTION
We take reasonable measures to protect Personal Information from unauthorized access, use, or disclosure. We maintain administrative, technical, physical, and organizational safeguards designed to protect Personal Information based on the nature of the data and how it is processed. These measures are intended to align with generally accepted industry standards. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. Any transmission of Personal Information is at your own risk.
Personal Information may be stored and processed in the United States and other jurisdictions. Where required by applicable law, appropriate safeguards are implemented for such processing.
If we determine that a security incident involving your Personal Information requires notification under applicable law, we will provide notice in a commercially reasonable manner and within the timeframe required by law. Notice may be provided by email to the most recent email address you have provided, unless you request an alternative method of notification by contacting info@bevaya.ai.
We retain Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to comply with legal obligations, resolve disputes, enforce agreements, collect amounts owed, or as otherwise permitted or required by applicable law and our internal retention policies.
10. UPDATES TO THIS POLICY
We reserve the right to change, modify, update, add, or remove portions of this Privacy Policy at any time. We will indicate the date the Privacy Policy was last updated at the top of the page. We encourage you to check this Privacy Policy frequently to stay up to date on any changes. You can determine if changes have been made by checking the effective date on the Privacy Policy. Continued use of the Services after the effective date of any change in this Privacy Policy will constitute acceptance of such changes and it will signify that you agree to abide by and be bound by the modified Privacy Policy.
11. CONTACT US
If you have questions, comments, or concerns regarding this Privacy Policy, please contact us and we will respond to your request within a reasonable timeframe. Please include the following information in your request (a) Your name; (b) Your contact information, including phone number and email address; and (c) The precise nature of your request, inquiry, or complaint. You may contact us at info@bevaya.ai.